Subject: txt bbro sclm lbrty grn -
A man asks for a plastic bag at the supermarket checkout. Next thing you know, his head’s slammed against the counter, and he’s being cuffed by the Green Police.
“You picked the wrong day to mess with the ecosystem, plastic boy,” sneers the enviro-cop, as the perp is led away. Cut to more Green Police going through your trash, until they find . . . a battery! “Take the house!” orders the eco-commando. And we switch to a roadblock on a backed-up interstate, with the Green Police prowling the lines of vehicles to check they’re in environmental compliance.
If you watched the Super Bowl, you most likely saw this commercial. As my comrade Jonah Goldberg noted, up until this point you might have assumed it was a fun message from a libertarian think-tank warning of the barely veiled totalitarian tendencies of the eco-nanny state. Any time now, you figure, some splendidly contrarian type — perhaps Clint lui-même in his famous Gran Torino — will come roaring through flipping the bird at the stormtroopers and blowing out their tires for good measure.
But instead the Greenstapo stumble across an Audi A3 TDI. “You’re good to go,” they tell the driver, and, with the approval of the state enforcers, he meekly pulls out of the stalled traffic and moves off. Tagline:
“Green has never felt so right.”
So the message from Audi isn’t “You are a free man. Don’t bend to the statist bullies,” but “Resistance is futile. You might as well get with the program...”
Not so long ago, car ads prioritized liberty...
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1-888-AFS-AUDI (237-2834)
Email: Audi of America [Form: https://secure-www.audi.com/us/brand/en/tools/form/audicare.formlayer.html
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