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“Give me the making of the songs of a nation and I care not who makes its laws.”- Andrew Fletcher, 1703.
Communicators on the Left have mastered and now continually deploy narrative - a strategic weapon far more potent than the World Wide Web (which, however, is proving an extremely efficient delivery vehicle).
Wikipedia describes narrative as, "along with exposition, argumentation and description, narration, broadly defined,...one of four rhetorical modes of discourse.”
Typically, conservatives present our case in exposition, argumentation and description. By empirical observation, these are much less potent persuaders than narrative. Consider, for example, “global warming” (note, though, that, since it has become clear that global warming is unsubstantiated by the data, proponents now call it the vaguer “climate change.”)
The global warming narrative is based entirely on junk science, with the phenomenon, its cause (if it exists) and the corrective steps unsubstantiated by data. And yet we recently saw Secretary of State Hillary Clinton apologizing to the government of India for America being the bad guy in this drama.
This apology came even though the government of India – and China - refuses to adopt the anti-growth and prosperity-throttling policies called for by proponents of this (ultimately preposterous) story.
Why is this happening? The power of narrative. A compelling narrative, artfully deployed, captures the imagination of the people...
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