Wednesday, June 24, 2009

Joe Scarborough Conservative Bashing Book Tour Flops Bigtime

Your humble correspondent feels obligated to warn you about the article you are about to see. It is a harsh but brutally honest review written by Brian Maloney of The Radio Equalizer about Joe Scarborough's new book, The Last Best Hope: Restoring Conservatism and America's Promise.

Over the past several weeks, this site has been tracking the attempt by MSNBC's Joe Scarborough to make money bashing his former friends in any and every available public venue. Each time, he was quick to bash Rush Limbaugh, Karl Rove, Newt Gingrich, and other key conservative figures.

In recent years, Scarborough has found that turning against fellow Republicans could be good for the pocketbook, securing him the morning gig at MSNBC and a syndicated talk show airing on WABC / New York and elsewhere.

But in new data released late this week, Scarborough has struck out in every category: TV, radio and publishing. His widely-touted The Last Best Hope: Restoring Conservatism and America's Promise has bombed. The most recent check at Amazon shows that Scarborough's book has now plunged to #295 in book sales despite seemingly endless promotion for it on MSNBC and the rest of the tube.

These numbers don't lie and the lesson for any budding Morning Joe-types out there is clear: the [reading] audience isn't stupid. They can sniff out a backstabbing weasel with remarkable speed, putting an early end to Scarborough's transparent get-rich-quick scheme.

By contrast, conservative author Mark Levin remained in first place after three full months, according to Bookscan, selling rapidly approaching the one million sales mark, and that was with relatively little promotion.

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