Early numbers for the inauguration of Barack Obama are impressive but, perhaps surprisingly, could come in below those for Ronald Reagan's first term in 1981.
Preliminary Nielsen estimates show that 29.2% of U.S. households were watching the presidential inauguration -- easily the largest in decades but below the 37.4 household rating for Reagan. Obama's figures include viewership on roughly 15 broadcast and cable networks, while the Reagan ceremony was viewed only on ABC, CBS and NBC.
The Reagan inauguaration in 1981 ended up averaging a whopping 41.8 million viewers to stand as the most-watched on record. [snip]
In total viewers for the night: Fox, 17.3 million; ABC, 11.5 million; CBS, 9.7 million; NBC, 8.9 million; Univision, 4.4 million; CW, 2.0 million.
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Friday, January 23, 2009
Inaugural ratings likely second best
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