Get Your Race-Based Holiday Shopping Done at NYTimes.com

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The New York Times '09 Holiday Gift Guide page has some intriguing suggestions.

There's the "Holiday Books Guide," the "Personal Tech Holiday Gift Guide," the guide for people of color...

Wait. A separate gift page for people of color? Yes. The NYT Picker blog noticed the Times has a special gift section for 'non-whites':

We don't like to throw around words like "racist" in the same sentence as the NYT's name, but there's no other word we can think of to describe this page in the NYT's annual Holiday Gift Guide -- called "Of Color/Stylish Gifts" and aimed exclusively at the paper's non-white readers.

Or, as the NYT describes it, "gifts created for and by people of color"....it's the first time we can remember a gift guide, anywhere, openly defining its offerings by their appeal to a specific racial group.

[Not to worry, it excludes whites. Now if they had a 'guide for white people'....]

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