Wednesday, October 28, 2009

Top 25 Newspapers' Year-Over-Year Circ Drop Is 'Largest in Decade'

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It's a variation on the old riddle, "What's black and white, but read all over?"

If you change one word and add two others, the answer to the resulting question -- "What's still mostly black and white, but red all over?" -- would be, based on just-released information about their daily circulation, "every one of the nation's top 25 newspapers turning in comparative numbers."

The figures come from the newspaper industry's Audit Board of Circulations (ABC), and cover the April-September 2009 time period.

Here are a few paragraphs from Michael Liedtke's coverage of the carnage at the Associated Press, which depends largely on newspaper subscription fees for its lifeblood. Note the "so far" reference in Liedtke's third paragraph:

[I.e., the next convenient 'crisis' to to require government intervention...]

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