Enviro-Elmo Gives Green Gospel to Terrible Twos

The environmental left has accomplished what marketers dream of: hooking consumers from a young age and creating customers-for-life. What’s more, they’ve done it on the cheap.

As CMI has documented, Nickelodeon’s “Big Green Help” gives valuable web resources, ad time and talent resources to getting kids to “pledge” to take carbon-reducing actions and to annoy their parents into taking them too. Just last week, Nick used valuable airtime during its “Kid’s Choice Awards” to bestow the “Big Green Help Award” on actor Leonardo DiCaprio.

Having already conquered the preteen market, and emboldened by evidence that it’s made important inroads with adolescents, the Gaia Conglomerate has scored the ultimate product placement victory – for free! The traditionally red Elmo was literally “turned green,” in a new “Sesame Street” DVD called “Being Green” to teach preschoolers about all environmental pieties.

[Parents, watch the video and be aware.]

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