Thursday, October 30, 2008

The Networks and Palin: A Study in Character Assassination

In a just released study, "A Study in Character Assassination: How the TV Networks Have Portrayed Sarah Palin as Dunce or Demon," CMI analysts found that ABC, CBS and NBC are airing 18 negative stories for every one positive story on Sarah Palin, the Republican vice-presidential candidate.

After examining the TV news coverage of Palin from September 29 to October 12, CMI found that ABC, NBC and CBS news shows ran 69 stories about Palin. 2 stories were positive, 37 were negative and 30 were neutral. The 2 positive stories were a two-part interview with Palin's parents on the CBS Early Show. Not one of the major network evening news programs - ABC's World News, NBC's Nightly News, and CBS's Evening News - ran a single positive story about Palin.

Is it any wonder that polls revealed a 17 percent increase in Palin's unfavorability ratings in just one month?

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