Tuesday, April 1, 2008

CBS Obama Poll Misleading, Flawed and Biased

... Then I came across what in my view is the single most biased and dishonest public opinion survey I've ever seen: a CBS poll that read, "Most voters following the events regarding Senator Barack Obama and Rev. Jeremiah Wright think Obama's speech was a success."

This lead sentence in the press release appeared in media outlets all over the world. It gave the impression that Obama's speech on Wright had ended any dispute or controversy about Obama being associated with Wright and his many inflammatory comments. Maybe over time that will prove true. But that's not the point ...

... rather than survey registered voters in the customary way -- by randomly finding voters around the nation and asking them their impressions of the issue -- CBS instead adopted the most curious polling methodology I've ever some across. It was probably the only methodology possible on this subject that could reach what was apparently the network's desired outcome...

[Matt Towery (author) is a professional pollster - Recommended > ]

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