The point of the stickers would be to inform new car buyers of a car's emissions impact in the name of making consumers more 'educated', according to Tom Cackette of the California Air Resources Board.
"People can find this information in Consumer Reports; they can find it on the Web. The government doesn't need to get involved. If the media would put two-and-two together and connect $4 a gallon gas prices with something like massive government overreach and huge regulation, maybe people would begin to learn,"...
[this 'rating' is a prelude to sin taxes based on it]
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